What’s stopping you from joining the Gold Rush? First of all, gold costs a lot of money. It’s not the same as buying a pack of peanuts over at the shop. Well, to some ultra rich people it may seem this way but not to the common man. The average worker earns hardly enough to pay rent, utility bills and eat for the month. bullion for that matter? Buying this type of gold is not common among the average person save a few die-hard enthusiasts. What the average person can do instead is open a gold savings bank account at their local bank and get into the gold rush from there even if it is just pennies on the dollar profit within a period.